The much anticipated addition to the Sweetie jewellery collection are the bright and beautiful Sweetie watches. Other additions to this year’s ranges are Capital and Portobello - watches that feature timeless design and echo eras gone by.

Prompted by the success of the Sweetie bracelet, Links of London has created the Sweetie watch, capturing the fun and frivolous nature of Sweetie
through watch design. For a more fashion forward take on Sweetie, watches with rose gold and black PVD finishes compliment striking black mother of pearl dials.

Bringing together Links of London’s strengths of extraordinary creativity and imaginative design, choose from a selection of gold & silver watches that feature diamonds and pink sapphires in a contemporary style. Precious stones frame the cases in horizontal lines or bounce across the dial in a playful way. For the ultimate wrist candy, Links of London has created a delicious diamond encrusted Sweetie watch that incorporates over 450 diamonds on its dial, case and around the bracelet.

Links of London was named Jewellery Brand of the Year for the third year running at the prestigious UK Jewellery Awards 2007, held in London last week. It is the first time that a jewellery brand has won this coveted title for three consecutive years – a truly outstanding achievement.

Links of London always have something exciting and new to offer. That could be a nodding dog or a champagne bubble blower, an 18ct gold sweetie bracelet or a disco diva charm.

Links of London love the element of personalisation and allow for jewellery engraving on jewellery gifts, embossing on leather or freedom of choice at the charm bar. They like to hint at a sense of British eccentricity and humour in all that we do. But most of all, we love presentation and all of our items are tissue wrapped, pouched, boxed, ribboned and bowed, preserving that element of mystery and indulgence. ugg boots uk